Marketing Solutions for Active Audiences

Mary Arnold

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Our Founder

Just like training for an endurance event, building your brand can be tough, Good thing that our founder, Mary Arnold, is tougher. With over a decade of experience in sports and fitness marketing in New York City, Mary is uniquely qualified to help you reach your brand and marketing goals. She has worked with brands from large global corporations, including Nike, Adidas, New Balance and The North Face, to local fitness studios and non-profits to drive traffic, sales and affinity.

Mary got her start in the fitness industry way back in 2005 as a running coach and has been going non-stop since. Along the way she has managed specialty running stores, endurance teams and national marketing divisions. She’s lead the NYC chapter of November Project, a global enterprise dedicated to bringing free fitness to the communities of 43 cities across the world. In her spare time, she trains for ultra-distance (>26.2 miles) races that have taken her on adventures from the mountains of Leadville, Colorado to the Dolomites of Cortina d' Ampezzo, Italy. 


Photography courtesy of Philipp Reiter

Mary’s abilities and reputation within the Running Specialty Community are legendary. Elevation of business results and brand affinity is a constant for not only Mary, but our community and brand partners as well. She is a strategic minded leader that can deliver results all the while building strong emotional ties with the consumer.
— Frank Pruitt, Senior Vice President, JackRabbit/RSG

Our Approach

We believe that marketing success comes from a careful alignment of brand and community. In order to achieve this, we take a fully integrated approach that aligns our partners’ top line goals with the digital, social and immersive experiences that drive consistent results. We track quantitative and qualitative data throughout our projects to ensure that our partners are making the most informed decisions based on their current market position. From brand ambassador teams and influencer marketing, to large scale events, we work hand in hand with our partners to bring their visions to life. With over a decade of experience in the fitness and lifestyle space, we can craft authentic and engaging campaigns that resonate with a wide variety of communities in the active interest space.

This multi-tiered strategy builds connectivity to like-minded communities that drive greater affinity and recognition for long-term brand success.

Our Services


Brand Management | Business Development

Content and Experiential Marketing

Strategic Planning | Social Media Strategy

PR | Event Management and Promotion  

Vendor Partnerships | Leadership Training

Retail Marketing

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